
Before I even started our weight loss and health education business, people used to ask me for step-by-step instructions on how to lose weight. That's because I've been a health nut for most of my life and can stay at my ideal weight easily.
"Just tell me exactly what to do and I'll do it", they'd say.
So time and time again I would give them step-by-step instructions nicely written out, with lots of different colours and carefully selected photos; I'd use all the tools at my disposal to get them to their goal.
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